August 8, 2024 | Press Release
MINNEAPOLIS — Today Minnesota Citizens Concerned for Life (MCCL), the state's oldest and largest pro-life organization, launched a major TV and digital advertising campaign in the Twin Cities and other areas throughout Minnesota. The ad emphasizes the importance of serving both mother and child and urges viewers to use discernment when watching abortion ads that don't mention both.
The new ad features a local family practice physician and spotlights the work of the 80+ pregnancy resource centers across the state. "As a doctor, I know abortion gravely affects two lives," the physician says in the ad. "Minnesotans want compassionate solutions for both the real challenges a woman faces and for her baby. So when ads only mention one or the other, ask yourself: Who are they leaving out, and why?"
"The reality is that every pregnancy involves two human beings. And they both matter," commented MCCL Co-Executive Director Cathy Blaeser. "Pregnancy resource centers recognize and care for both of them, before and after birth. This new ad offers a better way forward for the conversation surrounding abortion—one that most Minnesotans can agree with."
The ad will run over the next four weeks.